My name is Annelies and I work for attune foods, the manufacturer of Erewhon Crispy Brown RiceGluten Free cereal. Our Erewhon certified gluten free cereals are made in a peanut-free, tree-nut free and dairy-free facility. They are run on a shared line with gluten and we abide by good manufacturing practices to help ensure against cross-contamination. This consists of the machinery being sanitized and thoroughly washed down before the cereal is made. Then after it is made, the cereal is tested to ensure it is less than 20 ppm of gluten. We sent the cereal to a separate facility last fall to double check the levels at which it tested and found it to be less than 5ppm of gluten. In November of 2010, our Erewhon gluten free cereals were certified gluten free by GIG. I hope this helps clarify our current practices as I realize there are reviews dating back many years on amazon.com and thought it would be helpful to update interested consumers of it on amazon.com.
I've been gluten free for ten years. I'm o.k. enough that I can slip up a little and only get a little sick: what that means is that if something isn't entirely gluten free, it will make me sick for hours, not days. That's made me tolerant of food that isn't entirely gluten free--I'll eat the not-entirely-gluten-free food for a couple of days, and then start having a reaction, not realizing that is what is happening.
This is only sort of gluten free. You might be able to eat it a few times with only a little bit of distress, but then it will get worse. If you are a celiac on a long-standing gluten free diet, you will slowly get sicker again.
And, your risk of getting colon cancer later in life will go up dramatically, which is apparently what happens to celiacs who eat little bits of gluten throughout their lives. Just because it's not really making you sick, doesn't mean it's not doing damage.
Avoid this, and don't feed it to celiac kids.
Edit: On the gluten-free listservs there are discussions of people getting sick from this. Erewhon has confirmed that they run oat cereals on some of the lines, so if you are a celiac who can't tolerate oats (which I am) this is bad stuff.
Also, they make this in a facility that processes wheat, so it may be legally gluten free (20 ppm or less), but not actually gluten-free. Mixed facilities can have 10 ppm wheat in the air alone.
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We have food allergies, so I carefully pay attention to what we buy and bought this specifically because of the ingredients listed. When it came, we realized it has barley malt, and what the company sent us was not the same exact box as is listed on Amazon. The box we have does not say gluten free, unlike the box photo displayed. I am very disappointed.
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This is a great tasting cereal, but it is NOT gluten free. It took me months to figure how my family kept getting gluten because I trusted the "family" owned Erewhon brand. Guess what? They are no longer family owned. The corporation who makes Skinner Raisin Brand owns them and processes raisin bran in the same plant as the supposedly gluten free Crispy Brown Rice cereal. If avoiding gluten is important to your family's health, then avoid this cereal. It is definitely cross contaminated with gluten.
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This cereal has a healthy, nutty flavor very similar to that of puffed rice, but with more crisp. It is very low in calories, and it's true what the other reviewer mentioned about the low glycemic impact. It is not a sweet cereal by any means. I eat it with vanilla soymilk, and that makes it tasty enough for me. I personally I would not spring it on a child who is new to a gluten-free diet, because they'll likely turn their nose up at it if served as is. I agree with the other reviewer and would recommend the Envirokids line of cereals for GF kids (caution a couple of them are *not* GF!).
Outraged and disapointed by Kraft Foods elimination of Postum, a group of entrepreneur's acquired the formula and the rights to the name from Kraft. Their web site is simply called postum.com and it claims the new product will be available for purchase this coming winter(2012). So be patient everyone and you won't need to spend $150.00 for a single jar.
