The taste of the product is OK, but not particularly chocolaty or rich. My family thought it tasted sort of like a McDonald's chocolate shake, rather than like a cup of Starbuck's hot chocolate. You can punch it up by throwing some chocolate chips into the mix when cooking.
While the taste is OK, the texture is less so. The pancakes we made with this mix came out kind of rubbery. I guess it's intended solely for waffles.
After combining the water and mix, you're supposed to let the batter rest for 15 minutes. Although I've had other recipes call for a rest period, in this case it negates part of the advantage of a simple water-and-mix product. I'd like to use this mix when in a hurry, and the 15-minute pause adds a lot of cycle time.
The bag I received in mid July 2013 had a "best by" date of August 2013, just one month later. I can't imagine using a five-pound bag of mix in four weeks. If this product is intended for restaurants that go through a lot of mix quickly, that's fine, but when selling to consumers I wish Heartland would manage its stock differently and ship product with more shelf life left.
Bottom Line: I wanted to love this mix. Chocolate pancakes/waffles are all goodness, and I like supporting a good Midwestern company. But the taste is only OK, the texture isn't great, and the mix was near the end of its rated shelf life, so I have to give this product a so-so rating. I'm going back to my Carbon's malted waffle mix -it isn't chocolate, but it makes the most amazing waffles, with incredible taste and texture (although it also requires adding butter and eggs in addition to liquid).Bad, bad, bad for the waistline! Especially when you toss in mini chocolate chips, pecans, and shredded coconut. O.O They made the whole house smell wonderful too.
When used for waffles the outside becomes nice and chewy with a soft, fluffy, cake-like inside. The mix itself isn't too sweet, which is good. That gives you the option to add other ingredients if you want. Bananas or strawberries would taste wonderful sliced on top.
I love these mixes. We also have the vanilla, strawberry, and blueberry. They freeze very well so don't worry about a batch making too many. A small batch makes anywhere from 4-5 good sized Belgian waffles. I will usually toss leftovers in a freezer bag and pop them into the toaster just like store bought waffles.These and the Vanilla are our favorites. They taste great! Love em. We eat these all the time. Highly recommend.
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