Nature Valley Sweet and Salty Nut Granola Bars

This bar gets smaller and smaller and smaller; it's almost a joke.

It would be interesting to see the OZ per bar when they first marketed compared to now. They do a great job of hiding the product size and making it seem insignificant.

Strategy: Make a great tasting bar. Get people loyal with special pricing on the boxes of bars in the grocery stores. Then, shrink the size, one step at a time, while keeping price the same. Most won't notice. We certainly did.

Very disappointed, will not buy this bar or any other Nature Valley products in the future due to this deception.

I don't know what Nature Valley has done. They have made a product that I have no self-control over. I will literally have three bars in one sitting and then have to punish myself by taking an extra trip to the gym for cardio. I am amazed of how delicious a granola type bar could possibly taste. It is the perfect balance of sweet and salty, and the buttery, maple-ish coating is to die for. Everyone I know loves them and I have greed issues when people ask me for one. I like to hide them and deny I eat them in fear of an intervention!!

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Pros:

(1) Tasty! That's the main reason I bought it. Love the melted peanut taste. Addictive! Yum.

(2) Well, because it's small, it's easy to carry around. Lovely dessert.

Cons:

(1) The bar gets smaller and smaller, while the price stays the same as other reviewers have pointed out. It's almost half the original size now.

(2) I consider it an unethical business practice to mail out products with an expiration date in 2 months, and fail to disclaim this piece of critical information in the description. The vendor should not sell nearly-expired products like this!

(3) Please note that there are many ARTIFICIAL COLORINGS used in this product, and there is PALM OIL used. Those who are health conscious might want to take note of this. (I bought it because I didn't read the ingredient list carefully, but you should.)

Read Best Reviews of Nature Valley Sweet and Salty Nut Granola Bars Here

These have been my go to snack for around the past 5 years. They taste great, but over time have been reduced significantly in size. In the last case I purchased at Costco, I'm guessing the bars have been reduced another 10% in size. I'll have to find something else before these bars are shrunk to "fun-size!"

If Nature Valley would have just kicked the price up 10% I probably wouldn't have cared. But, the constant reduction in size is frustrating... almost like they think the consumer is too stupid to notice!

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I absolutely love these bars,the sweet and salty nut bars are my fav.But recently I have noticed a definite change in size of the bar.It is one maybe two bites smaller.I think many companies are doing this,downsizing their products to save money.It is however disappointing.