Quaker Instant Oats, Maple Brown Sugar

I love oatmeal, and occasionally make steel-cut oatmeal in my ricemaker, but I've been eating more Quaker Oats Maple & Brown Sugar Instant Oatmeal for years. Pallets of it. Literally, I had bought lots of "value pack" 24-packs the last time they went on sale at Shop Rite, and when I finally ran out, a couple months ago, I bought the "new" improved package at Stop & Shop.

The new flavor is horrible not just compared to the original, or to McCanns, but truly horrible. I couldn't finish it. Tasted a little like coffee grounds. Even adding brown sugar or a little milk didn't change it at all.

How could you screw up a decades old favorite like that? Why not offer it as a new product, and leave your loyal customer's with their proven favorites? (Why didn't Coca-Cola just release "New Coke" in the '80s, instead of screwing up their brand loyalty? And why didn't Quaker learn from Coke?)

Since then, I've been buying the Stop & Shop brand, and it's not bad. Not as good as the original Quaker Oats Maple & Brown Sugar, but good enough. Quaker has effectively removed themselves from the instant oatmeal market, in my opinion. Hope they correct their mistake, but I don't think that happens very often. I'll be waiting for one of those "We heard you, and we're making it right" commercials... Until then, it's store-brand oats for me.

I used to eat this almost every morning. Now it says new great taste but its horrible not even extra brown sugar helps. Change it back please!!!

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The sugar police strike again and ruin a oatmeal taste that was always selling out in my local supermarket... Now the huge flakes and horrid taste has made me an ex-Quaker consumer. There are plenty of choices out there for low sugar oatmeals why screw around with this classic, or why not just make another version and leave this one alone?

Horrible

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My kids used to LOVE Quaker Instant Oatmeal. It was a quick way to get them a hot breakfast on a busy morning and still get them to school on time. They started refusing to eat it, and would leave their bowls mostly full and uneaten. They said it tasted "funny". I tried a bite, and sure enough. I thought it had spoiled, so threw out the whole box, and bought a "fresh" box next time I was at the store. Nope, the flavor was terrible in the new box as well. Bad, bad move, Quaker. Go back to the old flavor formulas before you lose this line of business altogether.

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I thought it was just me, but now I see that I'm not the only one who hates the new version. The original recipe had such a delicious aroma, this one smells and tastes artificial. I have to resort to adding my own brown sugar and maple syrup, but it's still not right. I will be trying another brand McCann's Maple & Brown Sugar as someone suggested. Bad move Quaker Oats.